Friendly smiling woman with red sweater and headphones

Jill Anderson

UI Designer

I'm looking for a site that will simplify the planning of my business trips.

  • Age: 26
  • Status: Single
  • Location: Brooklyn
  • Archetype: Frequent Flyer
OrganisedProductivePracticalHardworkingPassionatePunctual

Bio

Jill is a Regional Director who travels 4-8 times each month for work. She has a specific region in which she travels, and she often visits the same cities and stays at the same hotel. She is frustrated by the fact that no matter how frequently she takes similar trips, she spends hours of her day booking travel. She expects her travel solutions to be as organized as she is.

Personality

Introvert75%
Analytical50%
Loyal25%
Passive75%

Motivations

Price70%
Comfort40%
Convenience80%
Speed50%
Loyalty/Miles60%

Frustrations

  • Too much time spent booking - she's busy!
  • Too many websites visited per trip
  • Not terribly tech savvy - doesn't like the process

Favourite Brands

Adidas logoNike logoNetflix logoAirbnb logoZara logo

Goals

  • To spend less time booking travel
  • To narrow her options quickly
👜